iCandy

As Project Lead of the Cerium production, I created a visual style to dramatically introduce the collection.
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The general idea went through many phases of development. With timescales and budget moving around a lot, I created several ideas that factored these elements whilst maintaining direct links to the properties of cerium. Idea’s ranged from a Phoenix rising from the ashes, to tie in with the rebirth of a popular colour-way and how Cerium is used; to a 3D animation of a cube, cracked from the top, with a pushchair emerging from the centre. Gathering quotes from production companies and animation studios to estimate which concept would best suite the businesses needs.
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To view this content in action, please see my showreel here!

My day to day tasks as a graphic designer. Working with the Sales and Marketing department I created advertorials and promotional material to aid retailers and the team. I ensured brand consistency is maintained throughout while giving each piece a unique look to keep the brand looking fresh. Projects have ranged from condensing the main product guide to pocket guides; POS material such as window displays, strut cards and swing tickets, retailer guides, web banners, product photography and retouching.
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Coming from an animation background allowed me to grasp graphic design fairly quickly, and gave me a good eye for composition and design. Conceptually I’ve pushed for more creative ways for iCandy to reach new customers. For example mocking up play cubes with images of the various configurations the pushchair can come in, so children visiting with their parents at a nursery store could play with it.