Canada Life

Motion Design and Graphic Design
Role Overview
A household name in the finance world, at Canada Life, I flexed my animation and visual design know-how as a Digital Designer in the UK. As businesses saw opportunities for more video and motion-based content, I aided in developing their brand and creating assets to promote their name further.
My Contributions
Working within the marketing department, I have brought my knowledge in animation to bring more creative tasks in house using After Effects and Animate. This has allowed CanadaLife’s UK branches to retain creative control and quicker turnaround times for their tight deadlines.
With the design team at Canada Life, I was tasked with updating Canada Life’s huge portfolio of literature to their new rebranded style. This involved a lot of core documents, and we had to ensure we adhered to the new brand guidelines whilst maintaining critical information within the document. Throughout the journey, we contributed our skills to help build the rebrand to a more modern style that fit within today’s landscape and elevated the brand amongst its competitors.
To view this content in action, please see my showreel here!
Canada Life
Digital Designer
Mar 2019 - Present
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Jack Murray © 2020
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